Local search for search engines is an effective way to give their users the most relevant results based on where they are located. You would certainly want to locate a nearby coffee shop if you’re looking for one. It is a great and easy way to optimize your search engine results for local business, even though competition is lower. It is more likely that their audience will visit their store if their visibility on local search engines result pages (SERPs) increases. You can get the best guide on Cincinnati local seo.
Google local results can be displayed as a simple list, or in the new Google carousel format. It includes paid and organic listings as well as a map of local addresses. The information displayed includes phone numbers, reviews and other relevant details.
Here are some sure-fire ways for businesses to improve their local rankings in SERPs.
Create a Local Page: Creating a business page is easy. Enter your company name, and then fill in the information. You can claim your listing if you are not the person who originally added the business to local search. This will help to eliminate duplication. When users see multiple results for your business they are more likely to visit an unofficial, unsupervised page.
Categorize the Business Page Properly. Pay attention to your local business page. As you claim your page or create it, you’ll be asked to pick a main category that your business belongs in. It is well known that major search engines do not display businesses with incorrect categories. After selecting the primary category for your business, you can choose up to nine other categories.
It is important to be consistent with your NAP Data. Even the most reputable search engine optimization companies would agree that you should have the same information across all channels. The NAP (name, address and phone) data should match across your online accounts, local directories and any other channels where your business is mentioned.
Don’t forget to pay equal attention to quality and quantity. There are many amazing tools that can help your company get listed on high-quality directories. If you want to increase your number, search for both geographic and category terms.
Remember to keep your reviews coming – Reviews are frequently displayed in the local search results, allowing users to immediately see what people have said about you. You will never be able to avoid negative feedback, so you should not only focus on maintaining positive reviews. It is better to focus your efforts on getting as many reviews as possible, because this will help you get a more accurate assessment of your business. Google uses reviews to rank local businesses.